Since it is coming from Bisleri, it has to be a healthy beverage, said Chauhan. Our beverage will be based on a fruit flavour that is unique and will be available in both cans and bottles. It will be a healthy offering, he said. The beverage is likely to be a new brand and not necessarily launched under the Bisleri brand name. Today, Bisleri is the market leader in packaged water with more than 60 per cent share. It has extended itself to categories such as sodas and a natural mineral water brand Vedica. A third beverage brand is likely to complete its portfolio. Bisleri is on a good footing in the beverages category as distribution is its biggest strength today, says Jagdeep Kapoor, Managing Director, Samsika Marketing Consultants. It should try and create a new category within beverages. In fact, the timing of Bisleris beverage launch early next year will coincide with Chauhans brother, Parle Agro Chairman and MD Prakash Chauhans entry into the carbonated soft-drinks segment with the brand Cafe Cuba.
Suntory Beverage Reduces Profit View on Europe, Competition
In Europe , where it gets 13 percent of its sales, it faces surging unemployment and weakening growth. Suntory Beverage fell as much as 3.1 percent to 3,160 yen in Tokyo today, headed for the biggest loss since July. The companys profit jumped 57 percent in the nine months ended September to 24.5 billion yen, it said in the statement. Sales climbed 12 percent to 837 billion yen. Europe Economy The European Union has trimmed its forecast for euro-area growth next year and raised its unemployment estimate as the economy struggled to regain momentum after a record-long recession. Unemployment will be 12.2 percent in 2014, higher than the 12.1 percent predicted six months ago, according to the European Commission. In Japan , sales of small-size products that provide high revenue, such as the 500-millilitre bottles, are expected to fall short of initial expectations amid intensified competition.
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